The Rapid Growth of Subscription-based Businesses
NEW YORK, September 12, 2017 /PRNewswire/ --
According to a report by Forbes, subscription businesses are growing at an exponential rate. In the month of April 2017, subscription company websites had about 37 million visitors, which represents growth of over 800% since 2014. The growth of subscription-based businesses is in part, attributed to the affects that technology has had on consumer behavior. The report indicates that besides technology, the most important reason for subscription companies' growth is the change in retail tastes. "It's not enough anymore just to give consumers what they're looking for, if they know what they want they can get it with a click any time. To get a consumer excited, you have to offer something they're not expecting and subscriptions are an ideal instrument for surprise," according to the article. LottoGopher Holdings, Inc. (OTC: LTTGF), Amazon.com, Inc. (NASDAQ: AMZN), Stamps.com Inc. (NASDAQ: STMP), Cisco Systems, Inc. (NASDAQ: CSCO), Salesforce.com (NYSE: CRM)
Technology does help businesses to study their potential clients. According to Forbes, John Fetto of Hitwise, who presented at the recent Subscription Summit in Austin explained, "Personalization is key. Don't be afraid to ask for information from your consumer to help you deliver a more curated experience." Understanding the consumer's needs is a crucial part of today's online shopping culture, and it allows businesses to retain customers as subscribers for longer periods of time. "Subscriptions don't go on forever, eventually consumers end them. The key to enhanced profitability for subscription businesses is selling products that are good enough to lengthen the life of the average subscription. Subscription companies are always trying to replace the subscribers that leave and increase their subscriber base," the report indicates.
LottoGopher Holdings, Inc. (OTCQB: LTTGF) is also listed on the Canadian Securities Exchange under the ticker symbol "LOTO". Earlier today the company announced breaking news that actor, director, author and singer, William Shatner, has partnered up with LottoGopher to become the spokesperson for the Company. Shatner is a pop icon and Canadian-born actor best recognized for his roles on Star Trek, Boston Legal and T.J. Hooker. He was born in Montreal in 1931 and began his career as a child performer in radio programs for the Canadian Broadcasting Corporation (CBC). Click this link to view Shatner's video announcement: William Shatner Announces LottoGopher Collaboration.
William Shatner commented: "I am very happy to be joining the LottoGopher team. Much like Netflix disrupted the movie rental business and Uber hailing a cab, LottoGopher is disrupting the lottery industry for Americans. Consumers nowadays demand exceptional service, competitive pricing, and the convenience of buying products online. LottoGopher offers a simple, cost-effective way to order lottery tickets online and I look forward to helping their customers dream big!"
James Morel, President and CEO of LottoGopher, commented: "We are beyond thrilled that William Shatner has agreed to collaborate with us to accelerate awareness of the brand as our spokesperson. His association and endorsement of LottoGopher will open up a huge audience base for our online lottery messenger service. He is one of the most recognizable celebrities in the world. We are very honored to be working with him and look forward to using his light-hearted brand of humor in our marketing."
Shatner pursued acting during his time at McGill University and in 1956 made his Broadway debut in Tamburlaine the Great, directed by Sir Tyrone Guthrie. Shortly thereafter, he entered the new and emerging medium of television. After a series of lead and support acting roles in the early 60's, in 1966 Shatner took the famous role of Captain James T. Kirk on Star Trek where he commanded the U.S.S. Enterprise, a starship traveling through space in the twenty third century. This was a life-changing, pivotal role for him that has highlighted his entire life's narrative and his professional resume. In 1997, Shatner teamed up with travel discount site, Priceline.com. Priceline's Nasdaq listed stock (NASDAQ: PCLN) has traveled from approximately $16.00 for the initial public offering, to $1840 more recently where it rests with a US$90 billion dollar market cap."
Amazon.com, Inc. (NASDAQ: AMZN) launched Amazon Pime-an all-you-can-eat express shipping membership program for about a million products in February 2005. Amazon Prime is one of the world's most popular subscription services, with a 50% increase in members globally in 2014. Tens of millions of Prime members enjoy fast, free unlimited shipping on more than 30 million items, as well as unlimited streaming of tens of thousands of movies and TV episodes, more than one million songs-and thousands of playlists and stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photosone and one free pre-released book a month with Kindle First.
Stamps.com Inc. (NASDAQ: STMP) is the leading provider of Internet-based postage solutions, with nearly 650,000 monthly subscribers. Stamps.com was the first company to be approved by the U.S. Postal Service® to offer a software-only postage service that lets customers buy and print postage online. The Company targets its services to small businesses, home offices and online retailers, and currently has PC Postage partnerships with Avery, Microsoft, HP, the U.S. Postal Service and others. Stamps.com offers customers a secure Internet mailing solution to print postage using their existing computer, printer and Internet connection without having to go to the Post Office™. Small businesses, home offices and online retailers can now manage their mailing and shipping operations more efficiently and securely than with postage meters or regular stamps. Everyone can enjoy the convenience of online postage and avoid waiting in line at the Post Office.
Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. On August 1, 2017, the company announced it has completed the acquisition of Viptela Inc., a privately held software-defined wide area network company based in San Jose. Viptela will expand Cisco's SD-WAN portfolio with increased flexibility and simplicity delivered through the cloud. The acquisition of Viptela fits into Cisco's strategic transition towards a software-centric, subscription-led networking model. Viptela provides a compelling SD-WAN solution with advanced routing, segmentation and security capabilities for interconnecting complex enterprise networks.
Salesforce.com (NYSE: CRM) is the world's largest provider of customer relationship management software. On June 15, 2017, the company launched Salesforce Einstein Analytics, delivering advanced analytics for millions of CRM users. Einstein Analytics adds a layer of artificial intelligence to the entire analytics workflow, automatically surfacing CRM insights and recommending actions to accelerate sales, improve customer service and optimize marketing campaigns. Sales Analytics and Service Analytics are generally available starting at $75 per user, per month. Custom Einstein Analytics Apps are generally available starting at $150 per user, per month.
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